This AURDIP report focuses on a fundamental aspect of the anatomy of the ongoing genocide in Gaza. It shows that the invocation of Amalek in Israeli public discourse has shifted in recent decades from extremist religious rhetoric to ideological indoctrination in the social and political arena. At the end of a long process initiated in 1967 in the aftermath of the Six Day War, it has now become a political agenda leading to the development of an increasingly violent and aggressive policy of colonization and apartheid, culminating in the ongoing genocide for which Amalek has become the code name.